Following an incredible couple of years with Sanrio’s Hello Kitty and the 50th Anniversary celebrations this year – there is no slowing down for this Kitty as we see continued demand for product ranges. We have added additional categories to our portfolio and the additional characters of the Hello Kitty and Friends give this brand fresh new looks throughout all seasons.
We have recently partnered with Strawberry Shortcake and are excited to share the product range with retailers during the show “Strawberry Shortcake’s pop culture appeal and enduring legacy make her one of the most iconic and beloved characters in the world,” said WildBrain director, Melissa Goodrich. The team at Brand Alliance are excited to tap into those feelings of nostalgia with classic Strawberry Shortcake and surprise fans with gorgeous apparel and accessories.
In addition, Pusheen the Cat is starting to build momentum for us as we launch product in New Look and Next in the run up to Christmas and have lots of exciting developments instore for 2025 as the kawaii trend continues to grow.
Our character portfolio is fast becoming our Top Selling brands with Evergreen (literally) The Grinch delivering growth year on year.
Featuring nostalgic brands such as Sesame Street, Betty Boop, Popeye, Olive Oyl, Teletubbies, Pink Panther and Flash Gordon allows us to reach old and new fans and taking social media by storm with ‘blast from the past’ brands at retail.
Whilst adding new character brands to our portfolio allows us to offer newness it also forms our strategy to move stronger into the childrens space..
Our licensing team, Rob Broadhurst and Faye Rashad have extensive experience in this space and are working closely with our creative teams to deliver across Pip and Posy from Magic Light Pictures, Bebefinn from The Pink Fong Company, Bing from Acamar and MULA and Friends from Larkshead Licensing.
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