Basildon (6th June 2023): UK-based design and apparel specialist Brand Alliance (License) Ltd today announced a new collaboration with Lionsgate to release a Dirty Dancing-themed apparel and accessories collection.
Facilitated by Lionsgate’s global consumer products representative IMG, this collection will see Brand Alliance (License) Ltd launch daywear and nightwear apparel, socks, headwear, and bags inspired by the beloved and timeless classic ‘80s film.
“We are so pleased to work with Lionsgate to create Dirty Dancing merchandise – this iconic film is loved by so many around the world,” said Simon Hills, Joint CEO of Brand Alliance (License) Ltd. “Dirty Dancing invokes a perfect combination of fun and nostalgia across generations, and we look forward to capturing that spirit in our collection,” he added.
Faye Rashad, Licensing and Key Account Manager at Brand Alliance (License) Ltd, added, “This is an exciting brand to add to our growing portfolio and it has been a pleasure to work with our team, Lionsgate, and IMG to execute this deal. The products the designers have started to work on look awesome and we are all going to have ‘the time of our life’ with this brand!”
Adam Steel, Senior Director of Licensing at IMG, commented, “We are thrilled to confirm Brand Alliance (License) Ltd as an official apparel and accessories licensee for Dirty Dancing. They have a fabulous design and creative team, and we can’t wait to see their ranges land in retail.”
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About Brand Alliance (License) Ltd
Brand Alliance (License) Ltd are experts in design and manufacturing across multiple sectors of the Fashion Industry. With a very strong creative team they have a wide variety of handwriting styles and they deliver outstanding products every time.
Working with retailers across UK and Europe Brand Alliance (License) Ltd maintain a collaborative approach in order to develop, build and maintain long term alliances and deliver fashion forward ranges. The team understand what is required to create successful, profitable and sustainable solutions for their partners and clients.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by an 18,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
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