Well, this is exciting! We have a fab property to add to our license portfolio with lots of exciting activity in the pipeline the team are very excited to partner on Bratz.
Multi-disciplined licensed apparel specialist, Brand Alliance has secured a new deal with MGA Entertainment for its Bratz doll brand. The deal covers all categories including daywear, nightwear, accessories and tech accessories. The agreement was executed by Brand Alliance’s new licensing and key account manager, Faye Rashad, and MGA’s vp global licensing UK and MENA, Sarah Fletcher. “I am thrilled to bring this partnership together and the first deal for Brand Alliance with MGA Entertainment,” commented Faye. “The team are really excited to be working with the Bratz brand and this will be another great addition to our license portfolio.” MGA’s Sarah continued: “We are so pleased to partner with Brand Alliance, known as one of the top licensees creating apparel for adults in the UK and MENA. There is such a great opportunity to deliver cross-category campaigns at retail with our Bratz brand with exciting announcements to come and amazing campaigns in-store.”
In addition we also have gained some rights for LOL Surprise and Rainbow High for selective retailers which helps widen our children's portfolio further!
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