Brand Alliance, the UK-based creative, fashion-focused multi-disciplined apparel specialist, will be developing fashion forward ranges of Paul Frank®, a brand that began in 1995 and known for its uniqueness and whimsical characters like Julius™ and Skurvy™.
With daywear, nightwear, bags, and accessories in the pipeline the Brand Alliance team are excited to bring this product to market.
The agreement was executed by Brand Alliance’s Joint CEO, Simon Hills with Michael Puglisi, Global Licensing Brand Manager at Futurity Brands following their meeting at Licensing Expo in Las Vegas.
“We are so pleased to partner with Brand Alliance, their creative skills are outstanding!” said Michael. “There is such a great opportunity to deliver cross-category campaigns at retail with the Paul Frank® brand and they have created fantastic designs, which I am excited see come to market.”
Leanne Dodd, Accessories Designer at Brand Alliance, continued: “As a nostalgic brand for many it’s been a great pleasure to design a collection that pays homage to where the brand has been as well as redefining the iconic image of Paul Frank® in a modern and playful move on. This is a license I’m not only excited to work with but to see back on the streets especially with the rise of the Y2K trends, the timing is perfect!”
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